From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

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Writing your career story

Writing your career story

- I only have 15 seconds to introduce myself before your attention wanders. I could tell you my life story, but despite my short 28 years of existence 15 seconds wouldn't suffice. So instead, let me enlighten you about how amazing and authentic I am without losing your attention. So here we go. By day, I coach C-suite executive consultants, entrepreneurs, and businesses on how to get noticed on LinkedIn, grow their own brands, and leverage the platform to achieve their goals. By night, I turn into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Right on time. Your LinkedIn profile summary is like your elevator pitch. It's essentially your professional chat up line. It is your opportunity to allow your audience to know you, like you, and trust you, which is fundamental in building your thought leadership. One of my favorite ways of doing this is taking the reader through your career journey through…

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