The easiest way to get your email pitch trashed is by making it too long. In this video, learn how to write a short pitch that will catch media attention.
- In my work as a PR consultant, … I talk to journalists all the time, … and I can't tell you how many times they have told me … about the terrible, long pitches that they get. … In fact, after 15 years of doing PR, … I have never met a reporter … who has read an email pitch more than three paragraphs. … They trash them. … You won't get a response, … and you don't want to be on that list. … The truth is: you have seconds to grab their attention … with your subject line and your first paragraph. … Reporters get upwards of 500 emails per day. … They have to produce three times as much content … in half the time and for half the pay. … That means they are not going to have multiple conversations … with you about what they are currently working on. … They're not going to stop by your office, … and they're certainly not going to read your long email. … So it's imperative that you help yourself stand out … from the crowd. … This is why it's critically important for you … to avoid the mistake of writing a long pitch. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords