Your company profile is one of the most important parts of your company overview. Learn what makes a great company profile.
for writing a great company profile. First thing, I've said it before, I'll say it again. Not going to stop saying it. Make it interesting. Got to be something that intrigues the user. You got to grab their attention. I always think of grabbing somebody by the lapel and shaking them a little bit and saying So it's very relevant and they used to talk about that NASA rocket scientist all the time so if you got something like that or you got a PhD or you got something that really compels someone, we want to bring it in. Be specific, stick to the essentials, right. That's really important. You want to make sure that you're concise in this company profile 'cause somebody doesn't want to read, if you're a writer that loves to write long paragraphs and write, you know, for pages or two, that is not what a company profile is. It's got to be strong. It's got to be quick, it's got to be concise. Remember, you're always marketing yourself. All the time so through this entire section, make sure that you bring that out as well. Get 'em excited. Get 'em excited about your business. This is your opportunity to say something that really intrigues them, and make sure you tell a story. We've got to tell that story, so you can engage the user. Then finally, I want to make sure that if you can highlight some company accomplishments, you've actually already accomplished something, like you've launched, or you've got a patent or something that's really critical, you might want to also integrate that into the overall company profile as well. That will get their attention. Let me give you an example of something that you could add to your company profile that highlighted some accomplishments. This is, again, a different example now than the one that I went through earlier. Oscar Green won eight summer coding contests during his four years at MIT, where he earned a PhD in computer science, founded an ongoing programming camp for kids in 2012 and was identified as entrepreneur of the year in 2016 by the North York chapter of the Silicon Valley Founders Association. So this gives an example of a list of accomplishments that this entrepreneur wanted to bring forward, so it kind of starts to build up that credibility reputation. This person's quite accomplished and also has done a lot so far at the beginning of their career. Next, I want to make sure that you keep it relevant. So entrepreneurs, no question that you're an interesting person. Either you've had a lot of experience through your many years on lots of different things, but let's say that you're writing a business plan in a real estate business and you're a chef at a Michelin two-star restaurant. It's not really relevant. So let's make sure that you stay relevant, you say on message and you describe things that are about the venture. They want to know about your background relative to the venture. That's going to be important. So let's take a look at a couple of examples here. The founder worked at a mobile app company for three years and now is inventing the next great fitness app. So that's relevant. They worked at a mobile app company and now they're inventing a fitness app of their own. The founder won a coding contest throughout college and ran a 25-person programming team over the last five years and is leveraging that experience to launch a health software development company. Another example would be a founder who's been baking for 20 years selling their cupcakes at farmers' markets and fairs. Now he's opening a bakery. So here's some of the details that you should actually include. First of all, your relevant experience, and I just talked a little bit about my background and my relevant experience but these are the things, the most important things that you've done in your career. It should relate back to the business, which I think is very important, so the relevant experience. So again, if you did something else in a prior career, it may or may not be relevant overall, and it also, your titles. Titles matter. The company that you came from matters as well. I wish it didn't, but it's actually true. If you've come from Google, if you've come from Facebook here in our San Francisco Bay Area or even around the US or the world. It means something. So the name of the company. I worked at JP Morgan and Chase. I worked in Goldman Sachs. Wherever it might be, you want to make sure that that's brought out and it does matter. Titles matter as well. I'm not suggesting that you inflate your title at all, but I was a director, I was a VP, I was a C-level executive. All of those things. And it's not jus for you. It also is for the people that you're bringing into the company. You want to make sure they're positioned well as well. All right, your past startup experience. I as I just went into my example of my past startup experience, you should do the same for you, if you have had any past startup. Even if it's been a business that failed at some point and you got into a certain level, it still goes a long way to saying that you do have that entrepreneurial mindset and that it's important for the overall investor to know that's part of you, that's in you. Not every business is successful so don't be afraid of saying something that actually failed in this. In fact, we're going to position it not as a failure but as a learning opportunity for your next business, right? It's all about positioning at the end of the day. Have you actually run a business? Maybe it wasn't your own business. Maybe you didn't start it, but you ran a business. You were a general manager of a business that you controlled. Any special talents or skills that you have also want to be included here. Something interesting. Maybe you were a Michelin two-star rated chef as an example but you're also, it's relevant because you're starting a restaurant, right, so that becomes very relevant. Any pass successes like you sold a company, key promotions, maybe you were granted a patent or a trademark or something that's really relevant to the business at hand. Even the fact that you went through the patent process and it might be a patent for something different in your past, that actually can still be very valid because it says you actually went through that process of getting patent. That's a pretty big achievement as an example and any relevant experience you've had. You have an MBA, you have a PhD, you have an advanced technical degree. Something in the area that says I'm really called out as something special and unique out there in the educational world and my educational background is very relevant to my business as well. So couple of important things to note that I want to make sure that you're aware of. First of all, don't give your resume. That's a really important thing. This is not a job interview or job opportunity. This is about highlighting specific things in your past that are really relevant to the new venture that you're starting. So keep that in mind. Next, be factual. Make sure that when you're talking about your key accomplishments that you don't embellish too much. You can market yourself, but don't embellish too much and I always like to use bullet points whenever describing my team or what they've done. It's really easy to digest, so short bits of information, two or three or four bullets, and their picture along with their title and your company if they're current, on the management team or what they represent to your company is the key in this slide. Making nice and graphical, people love this slide. This slide is something that it is every presentation that you give because people want to know who's behind the business and this is the slide.
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- What to include and what to leave out
- Representing the management team and staff
- Funding stage, business model, and current status
- Personal, team, and company history