You've defined your purpose, audience, format, and tone, and you've identified the non-text elements you need. Now it's time to write! This video leads you through how to assemble your case study from those pieces, adding text that's appropriate and effective. The result is a whole that shows how you can help the reader achieve similar success.
- So, you've interviewed the case study subject,…you've transcribed the interview…and you've extracted and edited some quotes.…Your job now is to turn all of that into a story…weaving a narrative that combines…your subjects words with your own.…You'll also consider how to fit in…other parts of the case study such as photos and graphics.…We'll start by looking at the format we selected,…a two sided printed sales sheet on a standard size paper.…At this point of course…you'll work with your marketing department…to make sure the design you developed…fits in with the companies existing materials.…
Now if this is the first time…you're developing such materials…take a close look at the collection of case studies…on docsend.com for inspiration and models.…But for this course I've already created a template…it's available to you in the download section.…It lays out all the elements we'll need…but for right now…we're only looking at the main text section in light gray.…From here we can make an estimate…of just how many words we'll need…
- Describe the features of a case study.
- Cite the various elements of a case study.
- Explain how to choose the word count for your case study.
- Define a stakeholder.