From the course: Advertising Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Writing a brief
- Writing a brief sounds like it could be an onerous task. And if you're only using a few different people to help you create your ads, it should just be easier to talk it through, right? Now, my guess is for every hour you save not writing a brief, you'll spend five times the time and significant money redoing your work. So I want to show you a basic brief format that's the foundational document for working with advertising suppliers big and small. Your goal should be to keep your brief short, putting all the pertinent information into one page or less and providing further background or references separately. A short brief brings discipline and focus to what you need to do. To start your brief, write a very concise background paragraph or sentence. The goal here is to summarize what's going on in your market and what your product or service is doing to address that market need. Basically, it's what you are selling and why.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.