From the course: Cold Calling: Overcoming Sales Objections

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Wrap-up

Wrap-up

From the course: Cold Calling: Overcoming Sales Objections

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Wrap-up

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- Now just a few final thoughts at the end of this objection is most of the time what they're saying is they can't see the value, and if not, it's an easy thing to solve. You just need to either prove your value, or you need to work out the payment, and that's it. I mentioned earlier how I wanted a Ferrari, but I couldn't afford it, and one day I hope I can afford it, and on that day I'll be willing to spend ten times the price of a normal car that would get me from A to B just as effectively. Might even do it more so. Speed bumps, storage space, comfort, they're all worse in a Ferrari, and it costs ten times as much, but I just want one. And we all buy diamonds when other clear stones are just as beautiful, and we go on these luxury holidays as opposed to just going on cheap packages, and you need to ask yourself why is that. How are they communicating their value so well that people buy them? Also, just so…

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