From the course: Cold Calling: Overcoming Sales Objections
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Wrap-up
- So just some final thoughts on that objection and how to overcome it. I said it a few times, but you need to get to the bottom of what the actual objection is here 'cause they've given you nothing. Sometimes they literally don't want it and that's just what it is. But you need to find out what the real objection is and then either handle it or just accept that they don't want it. And just so you know, this was an effort objection. They haven't seen the value you can add straight away, so they've given you a no as a deflector. They want to get out of the work that's needed to properly understand your product and the value you can add. So don't let that catch you out. Find out what the real issue is and then offer the solution.
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