From the course: Cold Calling: Overcoming Sales Objections

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Wrap-up

Wrap-up

From the course: Cold Calling: Overcoming Sales Objections

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Wrap-up

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- So I just wanted to run through some final thoughts of the it's not my decision objection. Make sure you dig for more information and don't discount anybody unless you know for sure that they're not involved. So always consider the champions and decision makers. Think what's their power and what's their interest and do they have access to the budget or do they need to take it higher to get that sign off? So make sure you're selling at all levels. And make sure you understand what your champion wants to see as well as what your decision maker wants to see. So the father wanted to see a good safe, high quality, and good-priced bike whereas the son wanted to see something fun and cool he could show off to all of his friends. The CEO wanted to see the absolute best solution for their team. The marketing director wanted to see a good mass email solution. And the head of sales wanted a system that wouldn't waste any…

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