Why you should want to work here (a recruiting story)
Ask most leaders why you should want to come work for their company and you'll get almost identical answers: competitive pay, challenging jobs, a chance to work with smart people, opportunities for advancement, etc. So since everyone says the same thing, as a recruiting tool those comments are useless. A better way is to tell a story about why you chose to work where you do, or why you didn't leave when you got a chance. In this video, see an interesting example and learn tips on how to craft a similar recruiting story of your own.
Every great leader is a great storyteller. And the most important part of being a great storyteller is knowing which stories to tell. In this course, best-selling author and storytelling expert Paul Smith shares the 10 most important stories every leader should be able to tell at a moment’s notice. The result of hundreds of one-on-one interviews with CEOs and executives in 25 countries, these stories can help people in organizations understand where they came from, where they’re going, and how they’re going to get there, as well as provide insights about their customers, values, and competitive advantage. Paul shares an engaging and inspiring example of each type of story and provides tips to help you find and craft your own.