Why you should want to work here (a recruiting story)

Ask most leaders why you should want to come work for their company and you'll get almost identical answers: competitive pay, challenging jobs, a chance to work with smart people, opportunities for advancement, etc. So since everyone says the same thing, as a recruiting tool those comments are useless. A better way is to tell a story about why you chose to work where you do, or why you didn't leave when you got a chance. In this video, see an interesting example and learn tips on how to craft a similar recruiting story of your own.