One of the biggest gripes people have is that they don't feel like anyone is reading the cover letter. This lesson outlines the downside to simply uploading a cover to an online portal (applicant tracking system).
- When a job seeker tells me that no one … why they think that is. … And more often than not our conversation reveals … that most or all of their time is being spent … applying for job after job via an online portal … when they should be spending at least some of that time … approaching recruiters and decision makers directly. … And if this is your primary method, … I understand why you might feel this way. … And even when they do, it can be hard … to speak directly to someone in that letter … because you're not sure who you're even talking to. … It just feels so impersonal. … On top of that, when you apply for a job … through an online portal, especially if it's … with a mid- to large-size company, … chances are that your resume and cover letter … aren't even going to be read reviewed by a human first. … They're going to be reviewed by software that's designed … to find the so-called best matched candidates. … And you're only going to move on to the human eyeballs … if you are among these best matched candidates. …
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Video: Why relying on an online portal is unwise