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Why purpose trumps passion

Why purpose trumps passion: Work on Purpose
Why purpose trumps passion: Work on Purpose

What's more important, feeling that your work has an impact, or feeling excited about it? According to new research, purpose trumps passion in both personal and organizational payoff. Passion can be individual and fleeting, while purpose is more likely to be collective and more steadfast. In this video, learn how to leverage purpose to sustain enthusiasm and build a tribe of true believers.

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Skill Level Intermediate
50m 57s
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Skills covered in this course
Business Business Skills Marketing

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