What's more important, feeling that your work has an impact, or feeling excited about it? According to new research, purpose trumps passion in both personal and organizational payoff. Passion can be individual and fleeting, while purpose is more likely to be collective and more steadfast. In this video, learn how to leverage purpose to sustain enthusiasm and build a tribe of true believers.
(upbeat music) … - [Speaker One] What's more important? … Purpose or passion? … Purpose and passion, sometimes, get used interchangeably, … but it's actually really important to differentiate … between the two. … - [Speaker Two] At work, … passion usually means being really excited … about something or having a lot of enthusiasm. … - [Speaker One] But purpose, on the other hand, … is the belief that the work counts for something, … that it has meaning. … - [Speaker Two] So, there was some interesting research … documented by Chip and Dan Heath on this. … And they articulate the difference, … measuring both purpose and passion individually. … - [Speaker One] And they found that people who had … neither purpose nor passion, … they didn't think things were exciting, … and they also didn't find any meaning in it. … Not surprisingly, those were the lowest performers. … But the people with both purpose and passion, … the work had meaning and they were excited, … those were the highest performers. …
- Managing your mindset
- Creating a groundswell of purpose
- Helping your manager become purpose-driven
- Finding and committing to a culture of purpose