- Thanks to the digital revolution, almost every company today collects some form of personal information from its customers. Whether it's an IP address, search history, location, credit card number or purchase history, at some point your company is likely to touch the personal data of thousands, if not millions, of individuals. If you believe in the power of data to transform your business and our world, then you've got to recognize that you need to empower your organization to make decisions about how to handle, treat, and use personal data responsibly.
Now I realize you likely have legal and IT departments, and you're thinking, isn't their job to think about all this? Don't they have contracts and policies that make sure we're thinking about privacy? Isn't that enough? I'm going to challenge that assumption and say that is simply not enough. As companies acquire more and more information, privacy is not something that can be relegated to the legal and security departments to manage alone. It is a strategic issue. Everyone throughout the organization needs to understand, one, your company's commitments around privacy, two, your overall data strategy, and three, their role in upholding both your commitments and data strategy.
To achieve that, you need to create a culture of privacy. When you have a culture of privacy, every employee understands that protecting customer data is part of their job. From the marketer who understands they can't use certain data to develop their new campaign, to the salesperson whose job it is to convince an enterprise customer that their data will be safe at your company, all the way up to the CEO, who speaks directly to the shareholders and the board about the privacy and security of data at your company.
Everyone, and I mean everyone, has a role to play in protecting privacy, and supporting your company's overall data strategy. The repercussions of getting this wrong are significant. We've seen companies experience data breaches that result in losing customers as well as profits. Companies that fail to think through the privacy implications of new features, often lose loyal customers. And the negative press that can result from a misstep on privacy, can limit the growth of a fledgling company.
This is all part of moving your company towards a sustainable culture of privacy.
In this course, Kalinda Raina, head of global privacy at LinkedIn, shows how to create a successful privacy program by building privacy into the very foundation of your company culture. Learn what privacy is, why it matters, and how to develop a privacy program that serves the interest of not only your customers, but your company as well. Discover how to tie your policies back to your corporate values, enlist privacy advocates from every level of the organization, and build privacy into the product development cycle.
- Privacy regulations
- Assessing your privacy program
- Tying privacy to your corporate mission
- Creating privacy advocates
- Building privacy into your products
- Integrating privacy into the existing business