From the course: Winning Back a Lost Customer
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Why customers leave
- Why do customers leave in the first place? This can be one of the most perplexing questions of all. Say you've done great work. You provided great service. The customer seemed thrilled and yet they still disappeared into the abyss. The good news is you don't have to be so hard on yourself. Let's face the facts. Regardless of how great your service is and how awesome your business is, customers are going to leave. Attrition is a natural part of any business. In fact, some attrition is a good thing. There are some customers that simply aren't worth keeping, but most customers are worth keeping. And many businesses that I interact with are losing a tremendous amount of business each year without having a real understanding of why and what they could be doing about it. So let's break it down. There are four main reasons customers leave a business. Reason number one, your company made a mistake. Number two, there's some sort of unavoidable external factor that caused a customer to stop…
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