From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

Why become a thought leader on LinkedIn?

From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

Start my 1-month free trial Buy for my team

Why become a thought leader on LinkedIn?

“

- In February of 2017, I shared a story on LinkedIn about a little girl that used to dream of working in the really tall building with the pointy top by the river. That girl grew up, worked hard, and persevered to work in one of the most iconic skyscrapers in London, but having reached her childhood dream of working in the city, having the nice designer clothes, and traveling internationally, she realized that her definition of success was wrong. It was based on money, it was based on power, it was based on status. That little girl in the story is me and that post kicked off an entirely new career. Hi, I'm Alexandra Galviz, also known as Authentic Alex on LinkedIn. I've been named LinkedIn Top Voice for the UK twice and I'm also the co-founder of the global networking movement, LinkedIn Local, which is the biggest running campaign on LinkedIn. In my LinkedIn Learning course you'll see a step by step guide to building your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you. And I'll also show you exactly how I've attracted work from companies such as Shell, Deloitte, BP, Dyson, and Microsoft all through building my thought leadership on LinkedIn. I'll share examples from some of my favorite thought leaders in the UK, ranging from entrepreneurs to business leaders, and by the end of this course you'll be sharing your story in an authentic and relatable way, as well as knowing how to create a deeper connection with your network. Thought leadership isn't just about sharing your ideas, it's about inspiring others into action. So what are we waiting for? Let's get started.

Contents