Learn about who watches video content.
- [Narrator] People around the world are now watching a billion hours of YouTube content every single day. YouTube says that if you were to sit and watch a billion hours of video, it would take you over 100,000 years. Kind of incredible since YouTube has only been around since 2005. And why these numbers? Well it's because of mobile. Video and mobile go hand-in-hand. YouTube reports mobile video consumption rises 100% every year. The desktop/mobile split is pretty much 70% mobile, 30% desktop. People like to watch videos on the go.
And that's especially true for younger audiences. The core audience for video is 16-34 year olds. So if that's the age of your target audience, video content is what you need. YouTube's audience is also slightly more male than female. Videos are important for business, too. Many executives would rather watch video than read text. According to Forbes, 75% of executives watch work-related videos on business websites at least once a week. YouTube may be the second most popular search engine in the world, but let's not forget Vimeo as a video hosting platform.
It may be smaller than YouTube, but the Vimeo community is made up of a niche group of 50 million filmmakers and videographers, where content is tightly curated for its high production value. If that community's your target audience, then Vimeo could be the best place for you to host your video content.