From the course: Product Management: Launching Your Product
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Who are the stakeholders you need to engage?
From the course: Product Management: Launching Your Product
Who are the stakeholders you need to engage?
- With any product launch, your customers come first. They're the reason you have a product to launch, but don't be fooled into thinking they're the only stakeholders you're selling to. Looking internally within your organization, your company is chalked full of stakeholders that you must convene and convince to help your product succeed. There'll be many people helping your product succeed, but there'll be others that lurk along the way that slow things down and get in the way of your product meeting its goals. If you identify your stakeholders now, you'll be able to strategize the best ways to communicate, collaborate, and launch your product with support, rather than friction. First, to brainstorm a list of stakeholders, start by thinking about the titles of people in your organization. Look at your company's organizational chart to help inspire your thinking. Based on title, your boss will likely be among the stakeholders you'll need to communicate your efforts and request…
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