From the course: Crisis Communication for HR
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Who will be the spokesperson?
From the course: Crisis Communication for HR
Who will be the spokesperson?
- Recently, a colleague and I were speaking about the COVID crisis, and he was telling me that as a CHRO he had done a survey with his workforce. He wanted to understand if people were getting what they needed and were doing okay throughout the crisis. One of the things he discovered in the survey was that people were getting all sorts of different information from different places. And, of course, in a crisis, we all have anxiety, it's all heightened, and a bunch of misinformation is going to increase that anxiety, and what we want to be doing is decreasing anxiety in our workforce. So one important tip or one way to make sure everybody's getting the same information is to have one spokesperson. Now, of course, your CEO or owner is going to be a main spokesperson who's going to provide a high-level information to your workforce and give that inspirational, calm, and confident information to the workforce. But you need…
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