From the course: Business Fundamentals for Customer Success Managers

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Who else businesses create value for

Who else businesses create value for

From the course: Business Fundamentals for Customer Success Managers

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Who else businesses create value for

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(whimsical music) - Aside from the shareholders or other business owners, who else do businesses generate value for? The other categories of beneficiaries from a business are: customers, employees, lenders, partners, the government, and potentially the wider public at large. If it is argued that businesses exist to create value for their owners, then it also has to be said that businesses can only create value for its owners after first having created value for its customers. The defining role of a business is to do exactly that, create value for customers. Of course, they might not always be called customers. Sometimes they're called clients, sometimes they're called guests. Sometimes they're called patients or students. Sometimes they're called taxpayers. But it doesn't matter what they're called, they're all customers. The way that value is created for customers is, at its heart, always the same in the sense that the…

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