From the course: Stories Every Leader Should Tell
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Where we're going (a vision story)
From the course: Stories Every Leader Should Tell
Where we're going (a vision story)
- A vision is a picture of the future so compelling, people want to go there with you. In other words, a story about the future. Now unfortunately, what passes for a vision today is often just a vision sentence or a phrase like 20% market share by 2020. Seriously? That's a goal, not a vision. And here's a better way that I stumbled across myself. In 2002, I was asked to lead a group of forecasters who's job it was to predict the future sales of new products. But, since you can't predict the future perfectly, they knew their predictions were always going to be wrong. They just didn't know if it'd be too high or too low and by how much. Well, to make matters worse, they were often under trained, had forecasting models that were overly complicated or poorly documented and based on old data. Now my job was to lead them through whatever changes were needed to fix all that. But the solution wasn't something that I could just do…
Contents
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Where we came from (our founding story)3m 40s
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Why we can't stay there (a case-for-change story)3m 55s
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Where we're going (a vision story)4m 4s
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How we're going to get there (a strategy story)4m 13s
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What we believe (a corporate values story)4m 21s
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Who we serve (a customer story)3m 53s
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What we do for our customers (a sales story)4m 12s
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How we're different from our competitors (a marketing story)4m 34s
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Why I lead the way I do (a leadership philosophy story)4m 25s
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Why you should want to work here (a recruiting story)4m 1s
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