From the course: Communicating with Transparency
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Where to start when a crisis hits
From the course: Communicating with Transparency
Where to start when a crisis hits
- As an expert in corporate crisis response, I've been involved in hundreds of issues and crises, both big and small. In some instances, the crisis dissipates in a matter of days or weeks. In others, it becomes a much more profound obstacle that lingers and grows in an organization, corroding relationships with employees, shareholders, and customers. While incredibly difficult in the moment, transparency is often the element that makes the difference between a bump in the road and losing your license to operate. That's because business has a responsibility to its customers, shareholders, and employees to act in their best interest and to share information openly. In times of crisis, this responsibility becomes even more relevant, and expectations of all audiences are heightened. So how do we think about transparency during our crisis? It all begins with getting the facts immediately. It's natural, when you're being…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.