From the course: Writing Emails People Want to Read
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Where to find sure-fire copy
From the course: Writing Emails People Want to Read
Where to find sure-fire copy
- Psst, your clients and customers are keeping secrets from you. Don't you wish you knew what they really thought? Wouldn't that give you an amazing competitive advantage? Guess what? There is an easy, ethical, safe, free, completely above board way to find out exactly what they're thinking without expensive focus groups or useless surveys. Wait, did I just say useless surveys? Yes, most surveys are useless because, first, the only people who reply to surveys are people who reply to surveys. Next, people who reply to surveys are only answering the questions asked on the survey, and I hate to tell you this, but most surveys are asking entirely the wrong questions. See, most surveys ask people to guess what they might do in the future. Would you buy X, Y, Z? Would you pay this much or that much? How far would you drive to get X, Y, Z? This involves a skill called affective prediction. In other words, affect, meaning…
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