From the course: Make More Money: How to Raise Your Prices
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When you're in a price-sensitive field
From the course: Make More Money: How to Raise Your Prices
When you're in a price-sensitive field
- So what if you're in an industry or a field where it really does depend on price, where people really are price sensitive, where the margins are really narrow, where everybody's always racing to offer the best possible price, there's still one way to raise your prices. It takes a little bit of doing, but it's worth it. Find out what your client's biggest objection is to working with you or others in your industry, what annoys them the most, what really burns them, what gets to them. If you can solve that problem, you can charge anything you want. We've seen this happen over and over again in industries that get disrupted. Somebody figures out a way to solve the one really annoying thing about that industry and boom, the whole thing blows up and they can charge again whatever they want. So this may involve you doing some interviews with some of your favorite clients or even some of your past clients, and really get…
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