From the course: Social Media Marketing Trends

What's trending in social media marketing?

From the course: Social Media Marketing Trends

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What's trending in social media marketing?

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- This is an audio course. No need to watch. Just listen. Welcome to the latest addition to LinkedIn Learning, podcasts. We've curated some of the best creative podcasts and made them even easier to listen to. Each episode is split into sections. Use the links in the contents area to skip to whichever section you like. We're always looking for new ways to help you learn, and we appreciate your feedback. Thanks for listening. (upbeat music) - Social media is always evolving and shifting. The challenge, as a business, is adapting to these changes, so your messaging continues to resonate and drive meaningful results. How, you ask? By understanding which social media trends are worth embracing and which are merely passing fads you should ignore. Hi, I'm Brian Honickman and I teach social media marketing at NYU and consult, coach, and train leading organizations on how to grow in meaningful ways using these platforms. In this series, you'll learn how to push your social media marketing forward by understanding which emerging trends and techniques should be considered and how to adopt them. We'll hear directly from marketers at major organizations like GoDaddy, the World Economic Forum, and Dartmouth College, on how they've used social media to improve their results. There's no one-size-fits-all approach to success across social media, but that's okay, because I'll be sharing fresh techniques with you on a regular basis that you can adapt to build stronger relationships with your customers on these channels, while improving their impact on your bottom line. Let's get you ahead of the curve and dive right in.

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