Join Stacey Gordon for an in-depth discussion in this video What's next, part of Unconscious Bias.
- By this point in the course,…we've learned what bias is, that we're all biased,…and a few examples of unconscious bias.…So, what do we do with all of this new found information?…Project Implicit was developed by a consortium of…researchers from Harvard University,…the University of Virginia,…and the University of Washington.…The Implicit Association Test, or IAT, is one of the most…popular and well-known tools to assess individual bias.…Introduced in 1998, the IAT was developed…as part of a project to detect implicit, on unconscious bias…based on several factors including race, gender,…sexual orientation, and national origin.…
Measuring attitudes and beliefs that you may be reluctant…or unable to detect, is a first step toward changing…and acknowledging bias and possibly changing your behavior.…The IAT has been used by millions of people…around the world and I suggest you visit the website…and take a test.…There are more than a dozen so don't get overwhelmed.…I recommend you begin with one or two…because after acknowledging the bias,…
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- Recognize when unconscious bias occurs and why it's important to understand.
- Explore how unconscious bias is relevant in the business worlds.
- Identify three strategies to counteract potential unconscious bias.
- Define confirmation bias.
- Review the meaning of the Halo Effect.
- Explore the effects groupthink can have in a professional setting.