From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
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What is your key message?
From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
What is your key message?
- Being able to describe what you do for a living in one fell swoop is an art worth mustering. Whether you're using it to introduce yourself in networking events, bumping into new people in the elevator, or more importantly, in your LinkedIn headline. Your LinkedIn profile headline is a place to succinctly and interestingly capture people's attention. What a lot of people don't realize is that you can change your headline. LinkedIn automatically updates your headline from the title of your last role and more often than not, people just leave it as it is. Articulating the essence of who you are with the right mix of keywords ensures that you are found by your target audience. Most people say be professional. I say be playful. My headline is definitely marmite. Some people love it, and some people hate it. And that's okay. A great place to start is making a list of as many keywords as you can in relation to what you do…
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