From the course: Make More Money: How to Raise Your Prices
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What is your client's immediate problem?
From the course: Make More Money: How to Raise Your Prices
What is your client's immediate problem?
- How can you guarantee that when you make your offer, your ideal client is going to say yes immediately. There's one way. It's to make sure that you are solving a problem for that ideal client and not just any problem, an immediate and expensive problem. You need to get them right in the moment in which they are understanding maybe in a very visceral way that they have a problem, it needs to be fixed now, and it's costing them money to not fix this problem. Now, you've had this experience as a consumer, right? Maybe you've got to dress up for a party, and you need a new pair of black shoes, and you're looking everywhere and it's getting later, and the party is this weekend, and you still haven't found the shoes. And finally you walk into the store and there they are. You practically run to the register. Oh, thank goodness, thank goodness I found these shoes just when I needed another pair of black shoes. Thank you. That's…
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