From the course: 20 Questions to Help You Start a Business

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What are you going to call your business?

What are you going to call your business?

From the course: 20 Questions to Help You Start a Business

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What are you going to call your business?

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- One of the questions you have to answer before you actually launch a business is, what are you going to call the business? Yes, yes, you already know that. It's the part of the business that you've probably already started on. You may have even picked the name. Maybe you even grabbed a cool domain name, but there's an important step that you may have skipped. Before you commit to a name, you need to be sure that no one else is using that name first. The way trademark law works in the U.S. is that the first party to use a name has the senior rights, even if they haven't registered a trademark. Now, big companies pay trademark attorneys to clear each name they choose for a product or service. You may not have thousands to spend, so you're going to have to do your own due diligence. Here are three steps you can take to clear your name. First, search the web for anyone using a similar name for a similar business. Second…

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