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What we do for our customers (a sales story)

What we do for our customers (a sales story): Stories Every Leader Should Tell
What we do for our customers (a sales story): Stories Every Leader Should Tell

Have you ever listened to someone explain the business they're in, after which you hadn't the slightest clue what they did for a living? We all have. That person won't be able to lead their own team, much less influence customers or investors. Every leader needs to be able to explain in the simplest terms what their company does for its customers, and the best way to do that is with a story about what you did for one of your best customers. In this video, see a concrete example and learn tips on how to craft a sales story of your own.

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Skill Level Intermediate
45m 43s
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Skills covered in this course
Business Communication Leadership

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