Have you ever listened to someone explain the business they're in, after which you hadn't the slightest clue what they did for a living? We all have. That person won't be able to lead their own team, much less influence customers or investors. Every leader needs to be able to explain in the simplest terms what their company does for its customers, and the best way to do that is with a story about what you did for one of your best customers. In this video, see a concrete example and learn tips on how to craft a sales story of your own.
Every great leader is a great storyteller. And the most important part of being a great storyteller is knowing which stories to tell. In this course, best-selling author and storytelling expert Paul Smith shares the 10 most important stories every leader should be able to tell at a moment’s notice. The result of hundreds of one-on-one interviews with CEOs and executives in 25 countries, these stories can help people in organizations understand where they came from, where they’re going, and how they’re going to get there, as well as provide insights about their customers, values, and competitive advantage. Paul shares an engaging and inspiring example of each type of story and provides tips to help you find and craft your own.