From the course: Cold Calling: Overcoming Sales Objections
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What they really mean
From the course: Cold Calling: Overcoming Sales Objections
What they really mean
- So, what do they really mean by this? They mean exactly what they say. They're not the decision maker, so, they don't actually have the power to say yes to your product or service. Sometimes, they don't have access to the budget, but they do have access to the person who does. So, for example, a sales manager could be the one who signs off the new CRM, but the finance manager is the one who actually signs off the money. So, in that situation, you're relying on the sales manager to tell you exactly how much money they can spend, but there's no real need to sell to the finance manager. So, it's also worth noting that non-decision makers don't have the power to say yes, but I would argue they don't have the power to say no. So, make sure you're challenging the no's from non-decision makers, like receptionists and admin staff. So, in the next section, I'll be telling you about champions and decision makers, 'cause it's…
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