From the course: Cold Calling: Overcoming Sales Objections
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What they really mean
From the course: Cold Calling: Overcoming Sales Objections
What they really mean
- Now what they really mean is, "You haven't shown me the value your product or service "brings well enough for me to buy it. "I don't understand what it is or how it could help me, "and I can't see how it would fit "into my life or my business." Those are all fair enough objections, and they can all be easily overcome. You just need to show them the value that they're missing. You need to show them how the product will help them. You need to show them how it would fit into their business or into their lives. It's harsh to say, but it's true to say that it's really the salesman's fault when you get objections like this. We haven't managed to communicate the value correctly, and that's okay, 'cause we can learn from them for future pitches, and also we can have a second go to make sure the customer totally understands the value and hopefully make a sale off the back of that. So in the next two sections, I'll be telling you…
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