From the course: Cold Calling: Overcoming Sales Objections
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What they really mean
From the course: Cold Calling: Overcoming Sales Objections
What they really mean
- So what they really mean with this objection is they're saying they don't trust you, and I don't mean they don't trust you as in you might be a con artist. I mean they don't trust you because they don't know about your quality or about your cost or your reputation or, most importantly, they don't know if you can really deliver on what you say you can 'cause they haven't heard those referrals from their peers. It should be a really easy one to overcome, because you're able to say to them, "Okay, great, you've never heard of us before. "Let me tell you about us," and then you've got that entire floor, and in the next few sections, I'll be telling you how to do just that.
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