From the course: Cross-Selling
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What problem can you solve for your customer?
From the course: Cross-Selling
What problem can you solve for your customer?
- By now, it should be extremely clear. If you have multiple products to sell, you need an effective cross-selling strategy. The benefits of effectively cross-selling are numerous, not the least of which is more revenue for you and more opportunity to help your customers solve more of their problems. Remember, understanding your customer is the key ingredient. From there, developing the right problem-centric messaging and creating an internal process with the right systems, tools and technology will allow you and your team to maximize every opportunity. Effective cross-selling isn't easy. It requires a great strategy and a willingness to coordinate and cooperate across many business functions within your company. The days of showing up with your various watches to sell are long gone. For tomorrow's successful companies, they will have to take the time to research, plan and execute a fully integrated cross-selling strategy that drives growth and customer loyalty. I hope you've enjoyed…
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