There are lots of things to consider when making a video. Take a look at some key areas.
- [Instructor] Whether you're producing a professional promo video of your business or wanting to capture some live, in-the-moment action, there are a few things to think about before hitting record. A great video has purpose. It's there to communicate something to your target audience. It could be to educate, inspire, or to entertain. In business, it is likely to be part of your sales process. So have a think about what information you need to get across in your video before you begin. Video works best in bite-sized chunks, usually 2 to 5 minutes.
Videos for content marketing are, of course, all about storytelling. Stories always have a beginning, a middle, and an end, so make sure your video does too. Think about what you want your audience to think, feel, or do after they've watched your video. You won't achieve your business objectives without making them clear to your audience in the form of a call to action. Give your audience the next step to follow. Let them know to call for a free quote, visit a website to learn more, or follow on Facebook. If you're planning ahead for your video, you'll need to think about location.
You'll also need to think carefully about sound and lighting. The background environment needs to be just right. You'll need to think about your presenters and make sure they're camera ready. If you're going to add music, you'll need to source that and there could be various other permissions to seek out too. You've got a few seconds to really grab attention. Consider if you're going to have a video that auto plays. If you're aiming for that thumb stopping moment on a mobile, you want a user to click to activate the full video experience.
And a video needs to have a strong title description. To get your video found online and to encourage people to watch, you've got to let them know what your video is about. Finally, make your video for your audience. Focus on making videos your audience will enjoy.