From the course: Leading with Stories
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What makes a great story a great story
From the course: Leading with Stories
What makes a great story a great story
- What is it that makes a great story a great story? Now I'd argue that for any kind of story, whether that's a business story or the kind of story you'd read in a book or see in a movie, there are three things that make it great. A hero we care about. A villain we're afraid of. And an epic battle between them. Now I'll admit that sounds a bit Hollywood so let's translate that into something more realistic. That hero we care about just becomes a relatable main character, someone your audience can relate to. The villain we're afraid of just becomes a relevant challenge, the kind of problem your audience might find themselves facing. And the epic battle between them just becomes an honest struggle. The audience needs to see the main character struggle a bit to solve the problem. And since this is a leadership story and not just a story to entertain people, we have to add a fourth element to the list and that's this, that the audience learns a worthy lesson. In fact, that's the first…
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