From the course: Doing Good to Build a Profitable Business
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What makes a good client for you?
From the course: Doing Good to Build a Profitable Business
What makes a good client for you?
- You believe in having good in your work, culture, and people, but do you look at potential clients through the lens of good? As you think about potential projects, ideally you want to be doing something that matters to you. The key is to do what works for you and your culture. Some questions to explore are: How can you do a project that's aligned with who you are or who you want to be? What percentage of your work aligns with what you're passionate about? Does the work you're doing now have the impact you hope it has? Once you're clear on the kind of work that matters to you, you have to figure out what makes a good client for your company. For those of you who have been in business for a while, hopefully you have a somewhat clear picture. And for those of you just starting out, now is a critical time for you to define that. An ideal client profile might include a client that appreciates, respects, and has a need for your services, a client who's a repeat customer, or one who…
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