From the course: 20 Questions to Help You Start a Business

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What are the industry events relevant to your industry?

What are the industry events relevant to your industry?

From the course: 20 Questions to Help You Start a Business

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What are the industry events relevant to your industry?

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- You'd be amazed at how much you can learn at a trade show in your industry. That's why it's crazy how many new entrepreneurs never ask this question, and I'm asking you, what are the industry events relevant to your industry? I'll give you an example. I own patents in an industry related to cremation. There's a very large industry event each year that's what's called Death Care. If I want to use those patents to start a business, I'd be crazy not to go to the big trade show. At that trade show, I'll learn more than I ever wanted to know about the industry. I'll meet people who have spent their lives in the various aspects of that industry. I'll meet the lawyers in that industry. Various CEOs will present and participate in panels. The sales reps will be selling and there will be a variety of side events that provide even more opportunity to learn about my industry. I was an independent trademark attorney for a few…

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