From the course: Becoming a Product Manager: A Complete Guide
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What is a hypothesis?
From the course: Becoming a Product Manager: A Complete Guide
What is a hypothesis?
- Hey guys, welcome back to the course. Alright, so we have a big bad list of assumptions that we've made about our proposed feature or product. And in that big, bad list, we've identified the order and the priority in which we should figure out, hey, is this true? Now your goal at this point is to steadily and methodically start testing these assumptions, one by one, and ruling them out as potential issues that could blow up down the road. But we can't do that until we first solve a new problem we have. An assumption list is just a raw list of things we roughly think need to be true for the success of our product. These assumptions are not precise, and they're not particularly actionable. If I said go build an MVP that tests the assumption of, people are satisfied parking in a garage, you'd probably say, I don't know what you're talking about. We need something we can more easily work with. We to take our assumptions…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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