From the course: Artificial Intelligence for Marketing
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What humans do better than machines
From the course: Artificial Intelligence for Marketing
What humans do better than machines
- Skynet from the "Terminator" learned at a geometric rate and became self-aware in 3 1/2 weeks. In panic, humans tried to pull the plug. Skynet fought back. You are so much smarter than an artificial intelligence system. Can AI calculate lightning fast? Yes. Does it have common sense? No. Does AI have logic? Indubitably. Does it reason? It does not. Does AI possess curiosity? Not a trace. You're not going to be successful with artificial intelligence unless you understand where it falls down on the job. Stick with me for a couple of minutes and you'll understand how important you the human are to AI working well in marketing. Without empathy, common sense, and emotional understanding, artificial intelligence is just blinking lights in clockwork. You add humanity to the picture, insight, inspiration, creativity. So your first job when dealing with an AI system is all about the smell test. When the sophisticated AI model calculates that you would sell more snow tires in the summer…
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