What is feedback and why is it important?

- So once you have trust, then delivering feedback…becomes easier, right?…Most managers feel, research will show, very stressful…when they have to give negative feedback.…So most people, when they think about feedback,…they think about feedback as something about me…that I've done wrong, especially negative feedback, right?…Or something about me that I've done right…if it's positive feedback.…

We define feedback as information.…It's not positive or negative.…It's just information.…It's like a car battery.…I can't drive my car if I pull off…the negative polarity on my battery.…I can't drive my car if I pull off…the positive polarity on my battery.…I need both.…So for me to succeed, for me to run, for me to do well,…I have to have both polarities operating,…and that's all information is.…It's neutral.…It's just there for me to gather…and to do something about it.…

But most managers find that it's stressful for them…to deliver negative feedback because they're automatically…diving into that area of there's something wrong,…