From the course: Becoming a Product Manager: A Complete Guide

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What is a feature table?

What is a feature table?

From the course: Becoming a Product Manager: A Complete Guide

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What is a feature table?

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- Hey guys, welcome back to the course. Alright, so at this stage, we have a big list of direct indirect substitute and potential competitors. Now let's use a technique that can help us compare ourselves against all of our competitors. It's called the feature table. Now you've seen a feature table before, looks like this? Basically what it is, it's a comparison chart that we can use to compare our product versus the product of our competitors on a number of dimensions. On the x-axis, even though it's not really an axis at the top, we're going to put our competitors and on the y-axis again, the left side, we're going to put the dimensions that we want to compare ourselves on. Now this exercise is meant to give you a bigger picture of how competitive you are in general in your market. Why is that important? Well, you as a product manager or an entrepreneur need to know where your other competitor's products are…

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