- When it comes to selling into manufacturing,…sometimes it can be more important…to understand what not to do.…Manufacturing sales is one business…where you cannot fake success.…Your numbers, your goals,…and your bottom line results will always reveal…the sales professionals that understand…what it takes to sell…and what not to do…if they wanna close the deal.…Here are six strategies…to have at the top of your not to do list.…Focusing on the market versus the customer.…
Understanding your best and most profitable markets…is just the first step…in selling more manufacturing jobs.…To sell more, you have to stop focusing…so much on the market…and focus more on the individual customer.…Within every market, every target that you choose to sell,…are customers that will be great to do business with…and customers that won't be so great to do business with.…You need to invest the time to learn the difference.…It is a sales mistake…to just focus on a market…and call on any and all customers in that market.…
Finding those that fit your niche,…
Released
9/5/2018- Defining manufacturing issues and players
- Using research and data to strategize the sale
- Positioning your sale as customer-focused
- Selling to multiple types of manufacturers
- Identifying and addressing urgent needs in complex sales
- Using storytelling and case studies
- Closing the deal
- Growing accounts into relationships
- Following up strategically
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Video: What not to do when selling into manufacturing