From the course: Becoming a Product Manager: A Complete Guide
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What do we ultimately care about as a product manager?
From the course: Becoming a Product Manager: A Complete Guide
What do we ultimately care about as a product manager?
- Hey, everyone, this section was all about competition in market analysis. What you learned from Evan's lectures is stuff that's really vital to understand if you're developing a new product or company from scratch. However, if you are a product manager at a company, or looking to get a job as one, this stuff will be extremely important to understand from a theoretical level. Like we've mentioned before, if you're working as a product manager at a company and they don't know who their competitors are, then that's a red flag. The people you work with, and of course, the executives, will know exactly who the competitors currently are, or if there are none yet, then they will know who's in a position to start competing with you soon. The biggest tip I can give you as a produce manager, when it comes to competition and market analysis is to stay on top of industry news and pay very close attention to the features that…
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Contents
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Market research: Sizing the market4m 4s
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Introduction to finding competitors3m 4s
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Find competitors as a product manager12m 18s
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Direct, indirect, and potential competitors and their impact7m 27s
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The five criteria for understanding competitors6m 1s
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The last three criteria for understanding competitors5m 35s
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Monitor competitors11m 3s
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What is a feature table?2m 3s
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Put together a feature table6m 3s
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Practice building a feature table8m 13s
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What do we ultimately care about as a product manager?1m 33s
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