From the course: Creating a Coaching Culture
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What is culture?
- A company's culture is perhaps the most important aspect of the business after defining the company mission because culture determines the behaviors that lead to success or failure. But what is culture? Who is responsible for setting culture, and how do you impact it? The most practical view I've heard comes from Tim Kight, founder of Focus 3. He says culture starts with what a group of people believes. That impacts how they behave. Then the behavior drives the experience they deliver among themselves and to others. When it comes to culture, even if you can't define it, you always feel it wherever you are. For example, let's say you walk into a donut shop where you're regularly greeted with smiles and employees enthusiastically ask how can I help you? It's likely from those interactions you sense that business has a culture of service. Nobody has to tell you they value customers because they demonstrate it and you experience it every time you shop there. On the flip side, you may…
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