From the course: Doing Good to Build a Profitable Business
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
What corporate criteria do you have to find the right clients?
From the course: Doing Good to Build a Profitable Business
What corporate criteria do you have to find the right clients?
- It's one thing to find out how good and your ideal clients match up. But do you have criteria to help you decide and identify this? When I started my company almost 20 years ago I had dream clients in mind. The gold standard of who I wanted to work with. My team had the audacity to go after them and not quit when we were repeatedly told no. But through that effort we told people about what we did, built our network and we finally got clients. Some of these were perfect for building our reputation and skills, and others, if I'm being honest, were merely fillers to help pay the bills. We called these keeping the lights on clients. At almost every stage of growth you'll go through a period of leaving one level of work and reaching another. In that process it's incredibly important to have criteria you can use to help make decisions when times are tough or situations are unclear. How firms serve clients varies widely, and we could spend hours exploring different approaches and tactics…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.