Learn how video can play a critical role in your content marketing efforts. Discover who watches video content, what makes a great video, and how to measure your results.
- Hi, I'm Luan Wise, I'm an experienced marketing practitioner and I support businesses with their marketing planning. I'm also author of Relax, It's Only Social Media, A No-Nonsense Guide to Social Networking For You and Your Business. Since the birth of YouTube in 2005, video has changed the way people consume content online. If a picture is worth 1000 words, then a video is worth a million or more. YouTube has over a billion users. That's over a third of all people on the internet.
Add to that number the increasing amount of video being posted to social media platforms and it's big business, and it's all thanks to faster internet connections, increased data, and WiFi availability. Marketing is no longer about selling, it's about telling stories and what better way to do that than video? In this course, I'm going to talk about the benefits of using video for content marketing. We're going to find out who watches video content, what makes a great video, and how to measure success.
I'm also going to share with you my top tips for great content marketing with video. It's a big subject area, so let's get started.