From the course: The Persuasion Code, Part 1: The Neuroscience of Sales
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Visual brain stimuli
From the course: The Persuasion Code, Part 1: The Neuroscience of Sales
Visual brain stimuli
- Nearly 30% of the 100 billion neurons in our brains are visual neurons. The optic nerve, which connects from the back of the cornea, the sensor in your eye, to your brain carries 50 times more information per second than the auditory nerve, the nerve from your ear to your brain. As a result, your primal brain responds to visual stimulus more strongly than any other sensory input. This is something that popular wisdom has long expressed when we say, "A picture is worth a thousand words." Yet most people still ignore the importance of using real visuals to persuade. Most people rely on the use of words to persuade, yet words, contrary to common belief, are not visuals. Reading is a very complex process, which only involves your visual cortex in the very first step, identifying each letter from black shapes over a white background. The remaining steps, which involve extracting phonemes from those letters, forming…
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