From the course: Selling Into Industries: Government
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Value add and mission critical
From the course: Selling Into Industries: Government
Value add and mission critical
- Creating a value proposition in B2G selling is critical to capturing market share. The government market of sellers is vast and differentiation is therefore important. Value proposition statements position your product and your service in the market in a competitive way. The U.S Small Business Administration describes the unique value proposition as a statement that separates your business from your competitors. A unique value proposition, UVP, should be a short sentence or a phrase that explains specifically how your solution solves your government customer's problem. It's how it works, what makes it valuable and why it's better than the rest. For example, LinkedIn's UVP states, LinkedIn connects the world's professionals to make them more productive and successful. This is concise, clear and unique. For more examples, check out the video called Creating Your Value Proposition from our course on Consulting Foundations: Building a Sales System. Your unique value proposition should…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.