There are good and bad ways to communicate with a reporter on social media. In this video, learn how to be able to effectively communicate.
- These days, the lines between personal … and professional life can get very blurry. … The beauty of modern communication … is that we have a ton of tools in our toolbox. … It's just a matter of figuring out … which tools people prefer. … A mistake I see a lot of people make … is assuming that a reporter prefers … to be communicated with in a certain way. … Some reporters love being pitched on Twitter … while others will never look … and immediately delete direct messages. … So, it's important to avoid the mistake … of using the wrong communication channel … to reach a reporter. … Like pitching a story to the right audience, … think about communicating with the reporter … where they're most active. … Is it the comment section of their piece? … Is it social media? … Is it email? … Interact with them, comment on their stories, … engage with them, build an online relationship … and put a face or avatar to a name. … This is a great opportunity for you … to start building a relationship with them …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords