From the course: Creating Powerful Sales Proposals
Using value and bonus triggers to excel
From the course: Creating Powerful Sales Proposals
Using value and bonus triggers to excel
- You've heard of BOGO, right? Buy one, get one. When you buy one of my cupcakes, you'll get an additional cupcake. Or if you're thinking, "Ah, Dustin, that's going to eat into my profits," you could say something like this. "When you buy this amazing gourmet cupcake "that's sitting right in front of you, "I'm also going to include a mini cupcake, "so tonight, after dinner, "you can have a nice little treat." That's an example of a bonus, a gift with purchase, adding value to your existing offer. Now people are feeling like, man, I'm getting something a little extra. It's that little extra that makes all the difference.
Practice while you learn with exercise files
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Contents
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Adding value or bonuses2m 21s
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Using value and bonus triggers to excel38s
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Using urgency and scarcity to excel1m 17s
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Urgency and scarcity when it comes to setting deadlines1m 29s
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Comparing using a price play1m 31s
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Providing a discount through a price play1m 44s
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Multiplying your value at a glance59s
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