Using stories and case studies

- Selling into manufacturing is interesting…and as a sales professional,…I'm sure you have a great story or two to tell.…Those big wins where your product or service…really made a difference for your customer.…Or those incredible challenges or obstacles…where working together with your customers,…you were truly able to make a difference for their business.…So why not use those stories,…those incredible experiences…to help you open more doors and close more sales?…The art of storytelling…and using case studies in manufacturing sales…is a powerful way to help your customers…see the benefit and value of working with you.…

Storytelling and case studies are all about showcasing…what your products can do…in a way that gives your customers everything they need…to make a decision.…Logic, emotion, and proof.…A case study is an up close, well-researched,…and very detailed examination of a customer.…For example, with manufacturing sales,…a case study may outline for the reader…the background on the manufacturing company,…