Learn about tools and strategies you can use, like storytelling and presenting case studies to provide credibility and gain customer buy-in.
- Selling into manufacturing is interesting…and as a sales professional,…I'm sure you have a great story or two to tell.…Those big wins where your product or service…really made a difference for your customer.…Or those incredible challenges or obstacles…where working together with your customers,…you were truly able to make a difference for their business.…So why not use those stories,…those incredible experiences…to help you open more doors and close more sales?…The art of storytelling…and using case studies in manufacturing sales…is a powerful way to help your customers…see the benefit and value of working with you.…
Storytelling and case studies are all about showcasing…what your products can do…in a way that gives your customers everything they need…to make a decision.…Logic, emotion, and proof.…A case study is an up close, well-researched,…and very detailed examination of a customer.…For example, with manufacturing sales,…a case study may outline for the reader…the background on the manufacturing company,…
Released
9/5/2018- Defining manufacturing issues and players
- Using research and data to strategize the sale
- Positioning your sale as customer-focused
- Selling to multiple types of manufacturers
- Identifying and addressing urgent needs in complex sales
- Using storytelling and case studies
- Closing the deal
- Growing accounts into relationships
- Following up strategically
Share this video
Embed this video
Video: Using stories and case studies